Our services

Insight

Self Serve is our flagship customer insight product; it enables retailers and CPG suppliers to have desktop access to insight from point-of-sale (POS) and aggregated loyalty card data (such as Nectar in the UK).

Self Serve currently contains seven different business modules:

• Brand Health Check
• Ranging & Assortment
• New Product Development
• Promotional Evaluation
• Activity Evaluation
• Pattern of Trade Analysis (availability)
• Portfolio Analysis

We have an active continuous development programme to add more functionality and reports, and to continually respond to the needs of our clients.

Self Serve utilises 100% EPOS and loyalty card data, and contains information on every item sold in every store, on every day. The previous week’s data is available on Self Serve on the following Monday morning.

At the end of 2008, Self Serve was being used by over 600 people across CPG companies, as well as 300 users in Sainsbury’s running over 2000 reports every week, with an average reporting time of 2 minutes.

See Self Serve in action

Summary

100% data

Maximum granularity

Fast

Results in minutes, not hours

Business Tool

Intuitive—not just for analysts

Intelligent

Easy to interpret and derive actionable insight

Flexibility

Analyse any store, time period, product or customer group

Testimonials

The breadth of data available, and the speed at which we can access it, are unavailable anywhere else

Maria Manly Insights Director, Birds Eye

Self Serve is an exciting development for Sainsbury’s. The tool will allow all levels of the business more simple and faster access to shopping trends.

Mike Coupe Trading Director, Sainsbury’s

Communication

LMG I&C can direct and change shopper behaviour in a way which is beneficial for customer, supplier and retailer.

We place customer data at the heart of any communication platform; it is an integral part of any campaign. Our insight tools and analytical techniques provide the perfect foundation for targeted communications. Data-driven media can successfully achieve objectives, such as:

• Introducing new customers
• Re-introducing lapsed customers
• Increasing weight (£) and frequency (units) of purchase
• Maintaining loyalty of existing customers

We offer clients a complete service. Our communication is tailor-made and fully measurable against objectives. LMG I&C applies expertise to all elements of a campaign, including data strategy, creative services, production and post-campaign evaluation.

LMG I&C manages a direct mail programme for Sainsbury’s. The “Connections” programme provides Sainsbury’s suppliers with the opportunity to target over 6 million customers with incentivised coupons using various media.

We are continually introducing new and exciting media platforms for both retailer and supplier. Most recently, we launched supplier funded coupons in the Nectar Points Update Mailing, which is issued to collectors on a quarterly basis.

This mechanic provides Sainsbury’s suppliers with the opportunity to contact their customers in a cost-effective and targeted manner. LMG I&C is poised to launch further media mechanics. Groundbreaking online platforms which will roll out in 2009 are currently being tested.