Press Release
LMG APPOINTS PETER GLEASON TO HEAD NEW INSIGHT AND COMMUNICATIONS BUSINESS
Date: 14 June 2007
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LMG, the company that owns and operates Nectar, and the leading provider of data analysis, insight and marketing solutions, has appointed Peter Gleason as Managing Director of its new insight and communications business. Peter was previously Managing Director of Retail Media at dunnhumby.
In this role Mr Gleason will spearhead the growth of LMG's new business which provides retailers and, importantly, fast moving consumer goods (FMCGs) companies, with insight into consumers' shopping trends from analysis of product and customer information to help them make strategic business decisions.
Alex Moorhead, CEO of LMG, commented:
"Building on LMG's heritage of operating large loyalty programmes with data at the heart of what we do, Peter Gleason's appointment is an important part of bringing together world calibre resource and expertise to develop this important LMG initiative. Peter brings a wealth of experience, knowledge and relationships to LMG and will accelerate LMG's growth in this area."
Sainsbury's is the first retailer to benefit from LMG's new insight and communications business.
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