I work in the Sainsbury’s team, specifically with their Central Insights department. My role is to help Sainsbury’s improve their business performance by making better business decisions. We do this by providing insights on how their customers are shopping, with the Nectar card.
Using the data, we’re able to analyse the latest trends that drive performance and also to pinpoint which groups of customers are responsible for certain types of behaviour. With this information we can recommend specific actions to influence customers' in-store behaviour and to improve their shopping experience. Projects are varied and can range from understanding and explaining specific category or store issues and events in the business, to informing Sainsbury’s strategic plan for the future, based on customer buying trends.
What I like about working at LMG...
LMG is basically a really enjoyable place to work. There are good people from diverse backgrounds, the company is growing quicky and because of its size there are always opportunities to get involved in different and interesting projects.
I really enjoy working closely with a large successful retailer like Sainsbury's and working in central London is definitely good for your social life!