Who We Are
LMG is based in the UK and is focussed on the development and management of customer reward programmes and providing data analysis services to companies worldwide. LMG employs approximately 200 staff at its HQ in London and has operations in Newcastle, England and Mumbai, India. LMG was acquired by Canadian-based Aeroplan Income Fund in December 2007.
LMG launched Nectar in the UK in 2002. The programme has rapidly become the largest customer reward programme in the country. Nectar enables customers to earn points from everyday purchases which can be redeemed for thousands of rewards, from travel through to money off purchases at high street stores.
Approximately 50% of all UK households participate in the programme. Nectar has given back over £1billion worth of rewards to collectors. There are around 6,000 retail outlets where the card can be used to earn points. Nineteen Nectar cards are swiped every second of the day.
Since its launch in 2002, Nectar has successfully extended its brand as follows:
- Nectar Business - allows small to medium sized businesses to earn Nectar points on business expenditure.
- Nectar eStores - Nectar's online shopping portal with nearly 200 online e-tailers where collectors earn Nectar points on their online purchases.
- Nectar Child Trust Fund - enables collectors to boost their child's trust fund with Nectar points.
- Nectar Wine Club - flexible wine club offering unique benefits.
In 2007 LMG launched its Insight & Communication division to provide retailers and FMCGs with insight into consumers' shopping trends from analysis of product and customer information to help them make strategic business decisions.
Alongside this new division, LMG's international arm provides CRM/data analysis services globally and actively seeks to identify opportunities to initiate programmes in new geographic markets.