About us

Who we are

LMG I&C comprises a talented, rapidly-growing team. Our experts have experience in marketing, sales, category management, merchandising, analytics, consultancy, media, retail and research services. They provide an unrivalled combination of technical understanding with the practical experience of helping numerous organisations better understand and communicate with their customers.

Our history

2002

• Nectar launched with Sainsbury’s participation (Nectar has now become the largest loyalty programme in the UK)

June 2007

• LMG I&C launched, with the brief to create the best shopper insight tool and targeted customer communication capability in the UK with the scope to be deployed internationally

December 2007

• Team embedded into Sainsbury’s, one of the UK’s largest supermarket/grocery chains
• LMG I&C becomes a trading division of Groupe Aeroplan

January 2008

• LMG I&C assume responsibility for the Sainsbury’s Connections media programme offering CPG clients highly-targeted communication opportunities.

April 2008

• Self Serve insight tool launched
• LMG I&C International division established

June 2008

• 10,000th Self Serve report run
• Analytical offshore team operational
• Self Serve newsletter launched

June 2008

• LMG I&C launch in Canada

September 2008

• Self Serve Advanced modules released:
  • Promotional Analyser
  • New Product Development
  • Pattern of Trade
  • Activity Effectiveness

October 2008

• LMG I&C team reaches 60 in the UK and 10 overseas
• 35th CPG client subscribes to Self Serve

November 2008

• LMG I&C launch in USA

January 2009

• 50,000th Self Serve report run

February 2009

• My bonus points / targeted email piloted

The team

Peter Gleason, President and Managing Director

Peter Gleason is the Managing Director of LMG I&C. Peter joined LMG in August 2007 to head up its newly-created Insight & Communication division. He was formerly Managing Director of Retail Media at dunnhumby, the customer marketing consultancy part owned by Tesco PLC, having joined the company in 2001 as Commercial Director and then Head of CPG. Previously, Peter was the Sales Director at Catalina Marketing UK Ltd, and held various positions with Kimberley Clark between 1995 and 1999. Peter also worked at Mars Confectionery and started his career at Gillette Oral B laboratories.

Dave Buckingham, UK Commercial Director

Dave joined LMG I&C as Commercial Director in October 2007. Dave is responsible for managing all commercial aspects of LMG I&C’s UK business with Sainsbury’s and CPG clients. This entails developing sales of LMG I&C’s new customer analytics tool, Self Serve, the Sainsbury’s Connections programme, and other forms of targeted communications.

Prior to joining LMG I&C, Dave spent 12 years working at IRI, where his most recent position was Commercial Director for Northern Europe. In this role, he had responsibility for all commercial aspects of IRI’s business across the UK and Netherlands, encompassing CPG suppliers and retailers. Previous roles at IRI included UK Commercial Director, UK Retail Director, UK New Business Director and Client Service Account Director.

Mike Poyser, Client Solutions Director

Mike Poyser joined LMG I&C in October 2007 as Client Solutions Director. Prior to LMG, Mike worked at dunnhumby for over seven years. Mike held various positions at dunnhumby, including leading the Products and Services team, and most recently Head of the UK Shopping Experience team.

Mike is responsible for the development of client solutions. This involves launching new services to retailers and CPG companies around the areas of customer insight and category management.

Andrew Corroll, Analytics & Communications Director

Andrew is responsible for the continual advancement of applying statistical and analytical techniques to customer data in the evaluation and planning of communications. Andrew has over 15 years’ experience in quantitative marketing particularly in the areas of predictive modelling, consumer segmentation (working on CACI’s consumer segmentation Acorn), information markets and Bayesian networks.

Before joining LMG I&C, Andrew was Manager of Accenture Marketing Sciences (AMS), where he evaluated the performance of marketing investments. Whilst working at the advertising agencies LOWE and JWT as chief econometrician, Andrew integrated data analytical techniques to the creative planning process.

Brian Jones, President, Canada

Brian heads our Canadian business. Brian joined the team in May 2008 to launch the Canadian I&C division.

Brian was formerly Vice President of Market Intelligence, Air Miles Canada, responsible for creating greater value from loyalty programme databases. Previous to this role, Brian was International President, NPD Intellect, a global leader in consumer electronic research. As President, his responsibilities included Latin America, Canada, and Japan, where he worked closely with the leading regional electronic retailers.

Prior roles included Corporate Vice President and Partner at International Survey’s Ltd (ISL), a leader in consumer panel analytics and syndicated tracking data. ISL introduced consumer based analytics to the Canadian grocery industry back in 1987. During this period, Brian worked with every major grocery retailer in Canada. Brian also worked at Bristol Myers and AC Nielsen.

Mike Blyth, President, USA

Mike joined LMG I&C in November 2008 to lead the expansion of the business in the United States. Prior to joining LMG I&C, Mike was EVP and Global Practice leader of IRI’s Loyalty Analytics business. He was instrumental in developing and implementing customer strategy, customer applications and loyalty analytics platforms in the Grocery, Drug, Convenience, Club and Mass Channels in both the US and Europe.

Mike brings CPG as well as retail experience to LMG I&C, having held senior Strategy, Marketing and Trade Marketing positions at Kraft Inc, Kraft Foods USA, and Salerno Foods. He brings solutions insight via his start up experience with Spectra, The ALCAR Group and 121eMarketing. Prior to this, problem-solving experience was developed throughout his general consulting experiences with Cap Gemini American Hospital Supply.

Tim Collins, International Development Director

Tim is responsible for developing new retailer relationships for LMG I&C in various markets across the world. Tim joined LMG I&C in Nov 2007 to establish and manage the relationship with Sainsbury’s. Previously, Tim spent four years at dunnhumby as Operations and Strategy Director for their retail media business; prior to this, he was Business Unit Director, managing the non-food relationship with Tesco. He has also worked “supplier side” in marketing and sales management roles for two major own label suppliers: Grampian Foods and Greencore.