LMG Insight & Communication
Global grocery retailing is a multi-trillion dollar industry. Retailers and their suppliers are constantly seeking ways to create a competitive advantage. The resulting market is a hugely competitive, highly dynamic, and fascinating one; one which also provokes strong emotional responses from customers.
In the early days of retailing, the relationship between a store and its customer was personal. The local store not only supplied daily essentials, but it was a meeting place where the owners could interact with, and understand the needs of, their customers.
At LMG I&C, a division of Groupe Aeroplan, we believe it is imperative to understand those customer needs, and to provide customer intelligence built from individual personal shopping behaviour.
The loyalty analytics space has created a lot of excitement in the world of marketing, revolutionising many business practices as the quality, granularity and speed of data availability makes accurate decision-making possible in a way that it never was before. The ability to understand individual’s shopping behaviour and direct highly-targeted communications to them has never been greater. LMG I&C and Groupe Aeroplan are driving that revolution, offering ground-breaking services to retailers and their suppliers worldwide.
Insight
We help our clients understand shopping behaviour, and turn that insight into concrete actions that help them win in their markets.
Our flagship service describes which types of customers are driving sales, and which are not. The service allows our clients to understand the impact of all key sales drivers. As well as understanding all dynamics within the store, we also test and evaluate above and below-the-line communications, and research the motivations behind shopping behaviour.
Communication
Consumer Packaged Goods (CPG) companies need to communicate at the right time, through the right media channel, to the right customers. The fundamental goal is to direct and change shopper behaviour in a way that is beneficial for the customer, brand owner and retailer.
LMG Communication is built around the fusion of transactional and customer information to develop and execute highly-targeted and creative campaigns. LMG Communication combines a team of highly-experienced data strategists with data-mining, modelling and creative expertise to identify who should receive what type of offer through which media.
Groupe Aeroplan
Groupe Aeroplan Inc. is a leading international loyalty management corporation.
Groupe Aeroplan owns the Aeroplan programme, Canada’s premier loyalty programme, and Nectar, the United Kingdom’s leading coalition loyalty programme.
In the Gulf Region, Groupe Aeroplan owns 60% of Rewards Management Middle East, the operator of the Air Miles programmes in the United Arab Emirates (دولة الإمارات العربية المتحدة), Qatar (قطر) and Bahrain (مملكة البحرين).
Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics company offering worldwide services to retailers and their suppliers.
Groupe Aeroplan